Customer lifetime value
calculator
Estimate revenue CLV from average order value, purchase frequency and lifespan then optionally apply margin for contribution CLV.
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What customer lifetime value means here
We estimate revenue CLV as average order value × purchases per year × customer lifespan in years. It is a planning number for acquisition spend and retention focus not accounting-grade LTV.
How to use it
Enter AOV, how often a typical customer buys per year, and how many years they stay. Optionally layer your gross margin later to turn revenue CLV into contribution CLV for paid ads.
When merchants need it
Setting CAC ceilings, comparing channels, or justifying retention and support investment. If support quality lifts repeat purchase rate even slightly, CLV moves fast.
Tips
Recalculate after major pricing or subscription changes. Segment VIPs vs one-time buyers if you can — blended CLV hides the customers worth protecting most.
Frequently Asked Questions
Raise CLV with better support
Repeat buyers stick when answers are fast and accurate. Taskra handles the inbox so you can focus on retention.
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